Civitas Review Online

In a hypothetical 2010 matchup for US Senate, Attorney General Roy Cooper leads incumbent US Senator Richard Burr by three points 41-38.

Burr is seen more favorably by voters than Cooper, yet still trails in the head-to-head matchup.

The questions:

“If the election for United States Senate were held today and the
candidates were republican Richard Burr and democrat Roy Cooper, for
which would you be voting?  If not sure/unsure/refused…which candidates
are you leaning toward: republican Richard Burr or democrat Roy Cooper?”

Burr- 25%
Lean Burr- 13%
Lean Cooper- 8%
Cooper- 33%
Not Sure- 21%

“I am now going to read you a list of names.  After I read each
name, please tell me if you have heard of that person and then if you
have, please tell me if you have a favorable or unfavorable opinion of
that person.” 

“Opinion of Richard Burr?”

Very Favorable- 13%
Somewhat Favorable- 24%
Somewhat Unfavorable- 7%
Very Unfavorable- 5%
No Opinion- 31%
Not Aware- 19%

“Opinion of Roy Cooper?”

Very Favorable- 11%
Somewhat Favorable- 18%
Somewhat Unfavorable- 3%
Very Unfavorable- 3%
No Opinion- 28%
Not Aware- 38%

Full press release and crosstabs here.